The game continues to grow and conquers new markets
Amsterdam — MY.GAMES is celebrating the 10th anniversary of War Robots, mobile multiplayer shooter developed by in-house studio Pixonic. Ever since its launch in 2014, the game has seen consistent growth, blooming into a full-fledged franchise, and gathering a huge community across the globe.
“War Robots is a unique example of the game that not only successfully performs for 10 years in a very competitive market, but continues to grow year to year,” said Elena Grigorian, CEO of MY.GAMES. “We are very pleased with these results and the fact that, even after years, we have been able to continue to unlock the potential of the project and enter new markets – China, for example.”
To celebrate the 10th Anniversary of War Robots, Pixonic team prepared an important in-game event with new cool content, exciting cinematic, which expands the lore, traditional War Robots Live Show (featuring announcements and insights from the devs), and new merch for fans.
War Robots in numbers
As of today, War Robots attracted more than 270 million registered players, accumulating over $900 million in revenue. 2023 alone brought in more than 28 million installs across all platforms. Now, War Robots has up to 5 million monthly users, around 600 thousand of which log in every day. WR is played all over the world and is consistently in the top 5 shooters by revenue in its key markets: the US, Japan, Germany, United Kingdom and Korea1.
As of today, War Robots attracted more than 270 million registered players, accumulating over $900 million in revenue. 2023 alone brought in more than 28 million installs across all platforms. Now, War Robots has up to 5 million monthly users, around 600 thousand of which log in every day. WR is played all over the world and is consistently in the top 5 shooters by revenue in its key markets: the US, Japan, Germany, United Kingdom and Korea1.
North America is one of the biggest markets for War Robots. Players from the US and Canada jumped into our game right after its release in 2014 and have been a big part of the community ever since.
In the US, War Robots ranked in the top 5 in revenue across all shooter games in 2023 in the US, and in the top 3 in Canada2. Through the years, the US region has been the top 1 across all our global player base consistently – 33 million registered accounts (that number can be compared to 10% of the country's population), bringing in over $350 million gross lifetime revenue. In 2023, players from the US installed War Robots 2.4 million times, and around 600,000 of them played every month.
Together, the US and Canada account for more than 15% of all War Robots players across the globe and brought in more than 40% of the game's lifetime revenue. In 2023, players from these two countries played around 150 million matches and destroyed around 500 million robots.
War Robots: from 2014 to 2024
Upon release, the game was called Walking War Robots – which later dropped the “Walking” part to become War Robots. Its metrics weren’t the best by modern standards, but it quickly gathered a loyal community of fans. That drove the team to keep improving it.
Upon release, the game was called Walking War Robots – which later dropped the “Walking” part to become War Robots. Its metrics weren’t the best by modern standards, but it quickly gathered a loyal community of fans. That drove the team to keep improving it.
Constantly updating the game is a part of Pixonic’s modus operandi, which played a major role in the development of War Robots. At the very beginning, the game had only 6 robots, 9 weapons and 1 map. Flash forward to 2024: there are more than 83 robots and 15 Titans, 149 weapons, 106 Legendary Pilots, 14 unique maps, PvP and PvE game modes, leaderboards and many other important features.
Also, in 2020 War Robots received a massive and very ambitious remaster, during which the developers completely remade 80+ robots, 100+ weapons, maps, VFX, and added graphic setting. To this day, the game receives at least 9 major updates every year, and the team plans to keep experimenting and delivering new things.
Another big step for War Robots was its release in China in 2024, for which the team worked hard for many years. The game shows good results in a new market: it has already checked in at top 5 shooters in the region.
“I always say that War Robots is a unique game. And its continuous growth for 10 years is yet another proof of that” said Boris Burangulov, Executive Producer of War Robots. “There is only one way to develop and grow a unique game – gather unique people around it. All this success wouldn’t be possible without our team, their talent and passion.”
5 interesting facts about War Robots
- At first, War Robots’ metrics weren’t very impressive – in today's highly competitive market, these would’ve led to the project being shut down. But it caught the attention of players and turned the situation around: 1 million installs a year after release, 100+ million in three years.
- War Robots is played in literally every country in the world, including Antarctica and Greenland.
- In 2020, the remaster of War Robots was highlighted at the Apple Event.
- In War Robots’ 10-year history, more than 2.8 billion 6v6 battles were played.
- War Robots is one of 27 games that received ISBN license for releasing in China in 2023. The developers have been working towards it for 5 years.
- At first, War Robots’ metrics weren’t very impressive – in today's highly competitive market, these would’ve led to the project being shut down. But it caught the attention of players and turned the situation around: 1 million installs a year after release, 100+ million in three years.
- War Robots is played in literally every country in the world, including Antarctica and Greenland.
- In 2020, the remaster of War Robots was highlighted at the Apple Event.
- In War Robots’ 10-year history, more than 2.8 billion 6v6 battles were played.
- War Robots is one of 27 games that received ISBN license for releasing in China in 2023. The developers have been working towards it for 5 years.
1 According to 2023 stats by data.ai
2 According to 2023 stats by data.ai
Not for publication
If you have any questions related to this press release, or have any interest in interviews or contact with MY.GAMES, please reach out to Vertigo 6 PR Agency via mygames@vertigo6.agency.
If you have any questions related to this press release, or have any interest in interviews or contact with MY.GAMES, please reach out to Vertigo 6 PR Agency via mygames@vertigo6.agency.
About War Robots
War Robots is a third-person mobile shooter developed by MY.GAMES’ in-house studio Pixonic. Released in 2014, the game keeps growing. It has more than 250 million registered users, hundreds of thousands active players daily and a huge community of fans. In November 2022 the War Robots Universe expanded with the announcement of War Robots: Frontiers — high-end third-person shooter developed with Unreal Engine 5. The August of 2023 saw the announcement of Little Big Robots, top-down tactical shooter starring cute and stylish mechs from the original War Robots.
About MY.GAMES
MY.GAMES is a leading European publisher and developer headquartered in Amsterdam, with more than one billion registered users worldwide. The company develops games for mobile, PС and console platforms. War Robots, Hustle Castle, Rush Royale, Left to Survive, and many other games are produced by MY.GAMES. The company unites over a dozen development studios, a strong team of specialists working together from across the globe. For more information, please visit https://my.games.